To understand the 10-year, $375 million Tom Brady giảm giá with Fox Sports, you have lớn appreciate how the network has looked at itself since its inception and what it would take khổng lồ entice the greatest quarterback of all time into the broadcast booth.

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Fox Sports has always considered itself bigger & badder than anyone else since its inception in 1993, when Rupert Murdoch swiped the NFL from CBS và then paid John Madden $8 million, more than any NFL player at the time, khổng lồ be Fox’s lead analyst.

Now well-established, three decades later, it prides itself on having Hall of Famers throughout its Fox NFL Sunday lineup. So its thoughts were big and bold when it considered how to lớn replace Troy Aikman, especially after ESPN had just out-Foxed Fox.

Not only did ESPN grab Aikman, but, more importantly, the face of Fox, Joe Buck. It was a Fox move, adding up lớn a combined price tag of $33.5 million per year.

Fox had a no-brainer replacement for Buck in Kevin Burkhardt as its top NFL play-by-player, but its next best analyst was former All-Pro tight kết thúc Greg Olsen.

Olsen may be the next big thing — and he very well now could be Fox’s top analyst next season as Brady is not scheduled to start with Fox until after he stops playing — but Olsen is not considered the greatest player of all time.

Meanwhile, Brady not only had interest from Fox, but also ESPN, according lớn sources.

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Tom Brady is getting a massive Fox Sports contract.Getty Images

ESPN, though, already has Buck & Aikman scheduled khổng lồ start weekly this “Monday Night Football” season và it has Brady’s đứng top rival, Peyton Manning, & his brother, Eli, for 10 Mondays a year, so it did not have room for Brady on NFL game broadcasts, where network executives assign the most value.

Fox Sports, though, had a need, and its big & bold attitude built around Hall of Famers. There is no telling what type of analyst Brady will be, but he is the greatest quarterback of all time. The NFL is said to lớn have wanted Fox lớn go for a big play, not run some conservative offense.

Besides Olsen, Fox could have turned to NBC’s Drew Brees, another all-time quarterback. NBC và Brees seem as if they may be willing to lớn break up after one year.

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Tom Brady at a charity golf event on May 4, 2022.Getty Images for IWC Schaffhause

While Brees satisfies the big-name criteria, the fact NBC và he are so willing to lớn split had to be a red flag. Another potential Hall of Famer, Phillip Rivers, had no interest. No matter what, none of them are Brady.

So there Brady was, initially retired when these talks first began. It seemed a longshot at first. It was mentioned in articles, but not something that seemed likely because Fox had shown fiscal responsibility by letting Aikman walk for Tony Romo money of $18 million a year.

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Tony Romo had the previous record high contract for an NFL broadcaster.Getty Images

When Brady unretired to lớn rejoin the Bucs, Brady fell off the radar as sports truyền thông media types burned up my phone as we tried khổng lồ figure out what Fox was up to.

Then on a Tuesday earnings call, Fox’s CEO Lachlan Murdoch announced Brady would be the network’s No. 1 trò chơi analyst upon retirement from the NFL. He would also serve as an ambassador in respect khổng lồ client and promotional initiatives. Several reports about the khuyến mãi followed, including The Post’s report of 10 years and $375 million.


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“What has been reported isn’t an accurate description of the giảm giá khuyến mãi and we have not released details beyond what was disclosed on our quarterly earnings call,” Fox corporate spokesman Brian Nick said.

Nick declined to say what was inaccurate.

While sources reiterated the outlay is 10 years & $375 million, the bottom line is that the NFL is the most powerful programming this country has ever had.

Just last year, 75 of the vị trí cao nhất 100 shows were NFL games. The NFL just completed new 11-year đơn hàng with Fox, ESPN, NBC, CBS and Amazon for $110 billion.

Brady, despite being the game’s greatest quarterback, has made a mere $333 million, according to Spotrac, over his 23-year playing career, many times taking less to lớn help his team’s salary cap. The post-playing career scoreboard for the all-time best athletes is often the bank account, & Brady is already up, let’s gọi it, 28-3.

Oh, & there is this: There seems to be a reasonable chance he could be a broadcaster before he ends his time at quarterback.


While Brady’s Fox Sports contract does not start until after his playing career, let’s say the Bucs are eliminated from the playoffs. Why couldn’t Brady jump in the booth?

Fox has the Super Bowl two of the next three years, including this coming February.

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Come this season, Brady, 45 by then, may be playing in the game or talking about it. Either way, he is going to be on your television screen every Sunday. Maybe forever.